What Adidas has to do with the SAND token?


Adidas and The Sandbox? Before we jump into the details, have a look at this tweet. Just because of it, the SAND token surged 25%. If you are not aware of what metaverse is, we’d recommend you to go through this article.

Why Adidas tagged The Sandbox?

The Sandbox is a virtual gaming world where players can build, own, and monetize their gaming experiences. In the near future, if we say that everyone (the big investors) can has it’s own virtual space, it won’t be surprising.

This could be the same. It doesn’t sound strange if we think of a Adiverse, a virtual space or community where people from across the globe (because it could be decentralized) can enter and witness the trends (clothes, shoes etc.).

The sporting goods company appears to have purchased a chunk of land in The Sandbox’s metaverse, as noted by Crypto Twitter and seen in the image below.

Adidas virtual land
Adidas virtual land
adiVerse – A brief history

By the way, few years back, Adidas in a collaboration with Intel, built a virtual footwear wall. It gave an ultimate aisle of shoes at the fingertips of the consumer while the are in-store and ready to buy.


This solution was an extension of the real product displays where products (shoes) would be shown on a shelf, but virtually.


The token has rallied 25% in the past 24 hours, hitting record highs above $7 and taking the weekly gain to 70%, according to CoinDesk data.

Below are the real-time stats of SAND token.

What else?
  • SAND has surged more than 600% since social media giant Facebook announced changing its corporate name to Meta on Oct. 29.
  • The token has also benefited from the highly anticipated play-to-earn metaverse event, The Sandbox Alpha, scheduled for three weeks from Nov. 29 to Dec. 30.
  • Other gaming and metaverse tokens like ENJ, ILU, YGG and DVI have risen over 40% to 90% this month, outperforming bitcoin by a big margin.